Benetton Baby Ad

Earlier benetton controversies centered on ads showing multicolored condoms and a white baby nursing at a.

Benetton baby ad.

The united colors of benetton campaign. After kirby s family and the young journalist s approval the clothing company used the image in an ad campaign that shocked the world in 1992. The image of baby we will get through this was used as a benetton campaign on billboards super powerful as well. So it was a benetton campaign that at the same time was selling colors and colors selling benetton.

The picture that brought therese the 2nd prize at world press photo somehow inspired the decision of italian clothing brand benetton to raise awareness of aids. This sparked outrage from the roman catholic church. Check out the spring summer 2020 collection for women men and kids on the official united colors of benetton website free delivery on orders over 50. For instance the image that made the standpoint of the brand clear that it is against capital punishment did go down well with many but not so well with quite a few.

Another of benetton s ads which commented on the religious and sexual conflict of human nature showing a priest and a nun in clerical vestments kissing. Every time a new benetton ads controversy pops up there are new sets of questions for the brand to answer and for the general people to ponder over. Benetton unveiled the ad in 1991 intending it for magazines and billboards the world over. It featured a recently born baby identified only as giusy smeared in blood with its umbilical cord still attached against a white background with the benetton logo proudly emblazoned in the corner.

Which besides interview was the only magazine that ran benetton s condom ad earlier. In 1989 benetton refocused its ad strategy and merchandise disappeared from its ads altogether. The photo of the newborn baby girl giusy was intended as an anthem to life but was one of the most censured visuals in the history of benetton ads. Check out united colors of benetton s website for the men s women s and kid s autumn winter 2018 2019 collection.